CONCEPT OVERVIEW
Our task was to redesign a logo for KIA.
Trying not to change much from what the company already has, created
a logo which is modern,classy and readable.
Color Palette
Typography

Redesigned logo

Keeping in mind all the experiences and possibilities one can experience through their car, the logo indicates a pathway indicating a countless journey.

LOGO PROCESS

LOGO VARIATIONS

GRAPHIC BED

Applications
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