CONCEPT OVERVIEW
Tokyo has been chosen as a host for the 2020 olympics.
This style guide has been developed with a fresh intake on the already existing Tokyo 2020 logo and guidelines.
Tokyo Olympics branding comes from it's rich, heritage and culture, taking the three main elements,the cherry blossom,the sun and the flag itself. 

COLOR PALETTE

TYPOGRAPHY

LOGO CONSTRUCTION

LOGO ANIMATION

PICTOGRAMS

PICTOGRAM CONSTRUCTION

Navigation

uP NEXT

THREE ITEM MENU

TWO ITEM MENU

GRAPHIC BED

LOGO LOCK UP

LOGO LOCK UP

LOGO LOCK UP

Promo Tool Kit

LOWER THIRDS

LOWER THIRDS

Infographics

SCHEDULE

LIVE ACTION

ATHELETE CARD

Applications

IPHONE EXAMPLE

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